MLS Season Tickets: What Expansion Teams Mean for Holders

When Charlotte FC launched with a goal of selling 20,000 season tickets, it signaled a shift in how MLS teams approach their most loyal fans. That ambition wasn't just about filling seats — it was about building a community of invested supporters.

The MLS expansion wave

MLS has been aggressively expanding, with new franchises in Charlotte, St. Louis, San Diego, and Las Vegas entering the league in recent years. Each new team brings thousands of first-time season ticket holders into the ecosystem.

For these new fans, season ticket ownership is often an emotional purchase — tied to civic pride and the excitement of a new team. But the practical realities hit quickly: 17+ home games is a lot, not every match falls on a convenient date, and the financial commitment is real.

Why co-ownership fits MLS perfectly

MLS season ticket packages are typically more affordable than NFL or NBA, making them ideal for co-ownership arrangements. A $1,500 package split between 3 people becomes $500 each — the cost of attending 5-6 individual games at face value.

The key insight: most MLS season ticket holders attend 60-70% of home games. The remaining 30-40% of tickets often go unused. With a platform like Ticketholdr, those unused tickets get listed on resale markets automatically, turning waste into revenue.

The opportunity for holders

If you're a season ticket holder for any MLS team — established or expansion — the calculus is simple. Keep the games you love. Sell or trade the ones you can't make. And if you have co-owners, let the app handle the logistics so you can focus on supporting your team.