Teams have been experimenting with ways to keep fan attendance and ticket sales high with the change in consumer behavior.
Subscription models have become more popular and customers are not as wiling to make large financial commitments to obtain a service. As the Minnesota Twins experimented with subscription season ticket model, former Oakland A’s Chief Operating Officer, Chris Giles saw an opportunity.
Giles started FanRally, where he acts as the co-founder and Chief Executive. It’s a ticketless software platform that enables professional and college sports teams to offer customers access to seat reservations via a monthly subscription service.
With that being said, is the current season ticket model dead?
While with the A’s, he found it especially difficult to sustain the growth of season ticket sales; he believes many other executives have similar pain-points. The NHL’s Los Angeles Kings have already signed on as a client along with the MLB’s Milwaukee Brewers.
The teams allocate seats for their users of FanRally to reserve seats and ensure fair access to reservations. There will be additional perks such as merchandise and concession deals the teams can include.
Not only are professional organizations joining the service, Stanford University is using the service for their women’s sports.
Giles believes in 5 years this will be more popular and by year 10 it’ll be the standard.
Be sure to sign up for our beta launch! Ticketholdr is a mobile app that helps you manage, share, and sell the season tickets you are not using.
Recent Comments